Ping Tree Software: Data-Driven Inbound Call & Lead Routing
Set up a custom ping tree to sell the right phone calls and leads to the right buyers at the right time and price.
Distribute tens of thousands of consumers daily with unprecedented precision to maximize affiliate marketing lead generation ROI.
Set Up Your Custom Routing Logic
Get the most out of inbound calls and leads
Price-Based Distribution
Route leads to the buyer that pays the most to maximize revenue per lead, without real-time bidding. Reward top-paying buyers with qualified leads and calls.
Priority-Based Distribution
Rank buyers by vertical, location, volume, agent availability, or capacity to distribute leads based on your custom predefined ping tree logic.
Parallel Pings: Higher Price
Ping eligible buyers and distribute leads dynamically to the highest bidder. Reward top bidders and maximize ROI on lead and call campaigns.
Ping Post Distribution
Run the two-step lead distribution by first pinging no-PII lead details to buyers, such as the lead’s ZIP code or credit score, and then sell the lead to the highest bidder.
Even Distribution
Distribute leads equally between buyers with the most predictable routing logic. Make sure all buyers in your network get qualified leads and phone calls.
Max EPL Distribution
Maximize earnings per call by routing calls to the buyer with the highest expected price, based on the campaign price and each buyer’s conversion rate.
Profit Maker Distribution
Factoring in the available caps and hours remaining to sell for inbound phone calls to achieve maximum profitability for the call campaigns with the least remaining distribution time.
Lead Management Platform Features
Phonexa’s Ping Tree Software: Under the Hood
Data-driven, real-time lead distribution at scale
Ping Post vs. Sequential Ping Tree
Select between bidding-based and direct sequential lead routing to optimize consumer flows within your ping tree. Share non-PII data with buyers to prevent lead poaching.
Dynamic Bid Multipliers
Factor in custom parameters before distributing leads. Use bid multipliers – location-based, lead type-based, etc. – to optimize buyer ranking and lead routing within your ping tree.
Smart Tree & Multi-Sell
Use Phonexa’s conditional routing logic to create different routing branches. Enable rule-based routing to send every lead on an optimal conversion path, including shared leads.
Concurrency & Caps
Control your lead distribution flows by setting hourly, daily, and monthly and concurrent caps for buyers. Send no more leads that the buyer is ready to pay for.
Waterfall Failovers
Establish the fallback routing logic in case no buyer accepts the lead, including sending rejected leads to low-paying buyers, voicemail, or other custom endpoints.
Buyer Acceptance Criteria
Only ping the buyers that are ready to receive the lead that is distributed. Auto-check buyers’ lead qualification criteria to ensure 100% lead distribution efficiency.
Ping Delivery Speed & Timeout Thresholds
Set a reasonable response time for buyers to route leads to buyers that are ready to handle them immediately. Make sure every consumer is connected to a sales rep on the other end.
Next-Generation Ping Tree Software for Your Business
Phonexa’s ping tree software addresses the most costly problems large-scale businesses face in managing a high volume of inbound calls and leads, such as poor speed-to-lead. Companies often lose out on conversions if leads aren’t contacted instantly or within minutes – and you can fix this entirely by designing a custom ping tree architecture with Phonexa.
Here are some potential use cases for different ping tree flows within Phonexa:
- Price-Based Distribution – a static, non-real-time price-based auction used primarily to maximize ROI within campaigns where you have several buyers offering different prices per lead or call.
| Buyer A: $50 | Lead/phone call is routed to buyer B |
| Buyer B: $60 | |
| Buyer C: $30 |
- Priority-Based Distribution – used when you want to focus on specific business relationships or have contractual obligations or operational constraints. The distribution priority may depend on factors such as location, agent availability, historical performance, and other custom inbound call and lead parameters.
| Tier 1 Buyers: First Access | Lead/phone call is routed first to Tier 1 Buyers, then Tier 2 Buyers, and then Tier 3 Buyers |
| Tier 2 Buyers: Overflow | |
| Tier 3 Buyers: Fallback |
- Weight-Based Distribution – allows you to allocate traffic predefined percentages among buyers, such as connecting 70% of inbound phone calls or leads to your regular buyers and distributing the rest among new buyers to test them.
| Regular Buyers: 70% | Leads/phone calls are routed first to Regular Buyers and then New Buyers |
| New Buyers: 30% |
- Parallel Pings: Higher Price – a fully-fledged real-time auction typically used when you want to get the highest price the buyers can offer at the very moment the lead or phone call is sold. Buyers are pinged with near-full or full lead details, make their bids, and the highest bidder gets the lead.
| Buyer A: $50 | Lead/phone call is routed to buyer B |
| Buyer B: $60 | |
| Buyer C: $30 |
- Parallel Pings: All Sold – used to sell shared leads to multiple eligible buyers simultaneously, even if they offer different prices.
| Buyer A: $50 | Lead is sold to all buyers |
| Buyer B: $60 | |
| Buyer C: $30 |
- Ping Post Distribution – a lead distribution type similar to Parallel Pings: Higher Price, except that buyers receive non-PII data, which allows them to understand whether the lead or phone call is a good fit while preventing lead poaching.
| Buyer A: $50 | Lead/phone call is routed to buyer B |
| Buyer B: $60 | |
| Buyer C: $30 |
- Even Distribution – used for A/B testing, onboarding new buyers, or when you want to distribute traffic equally among buyers while potentially sacrificing conversion rates and ROI.
| Buyer A: $50 | Leads/phone calls are distributed equally among Buyer A, Buyer B, and Buyer C |
| Buyer B: $60 | |
| Buyer C: $30 |
- Max EPL Distribution – used when you want to factor in buyers’conversion rates and route traffic to the buyer with the highest EPL.
| Buyer A: $50, 20% conversion rate | Phone call is routed to buyer C |
| Buyer B: $60, 10% conversion rate | |
| Buyer C: $30, 50% conversion rate |
- Profit Maker Distribution – used to prioritize buyers with the least remaining distribution time. The system compares EPL with the available caps and hours remaining to sell.
| Buyer A: $20, 75% conversion rate, 5 calls and 2 hours cap | Phone call is routed to buyer A |
| Buyer B: $24, 60% conversion rate, 8 calls and 4 hours cap |
No less importantly, by having ping tree software in sync with iClear, Phonexa ensures that only valuable leads and phone calls are distributed, auto-rejecting mismatched and fraudulent leads so they don’t consume your resources. With Phonexa, you know where your leads and phone calls came from and their demographics and engagement history, all factored into optimal routing.
Above all, Phonexa’s ping tree software – and Phonexa as a software stack in general – keeps it all together for companies that struggle to juggle systems, tools, and reports. With seven lead flows and nine phone call flows that you can set up within a ping tree, the sky’s the limit to the routing architecture you can create for your business and your partners.