# Let’s craft your perfect solution for higher ROI.

## Ready to grow revenue? Tell us a bit about yourself, and our team will be in touch.

#### YOUR PHONEXA TEAM

Oliver leads Phonexa’s sales team, bringing 15+ years of technical expertise. He and his team have helped SMBs and leading brands grow revenue across 23+ products and industries.

Connect with our team today.

##### Oliver Koukoulis-Fribbens

Global Chief Sales Officer at Phonexa

- **Custom API Integrations**
- **Expertise & Innovation**: 20+ Years
- **Lead Transactions**: 40+ Billion
- **Call Minutes Tracked**: 15+ Million
- **Completed Client Requests**: 120,000+

## Real Results, Real Growth

See how Phonexa clients are using Call Logic to scale faster, drive more conversions, and turn every call into a revenue opportunity.

### From Complexity to 668% Growth with One Solution
- **Challenges**: The team juggled disconnected tools, siloed data, and rigid delivery rules—slowing optimizations, driving up overhead, and missing buyer needs.
- **Solutions**: They unified tracking, delivery, and comms with Phonexa—streamlining ops, centralizing oversight, and customizing lead routing to fit every buyer.
- **Impact**: In two years, lead volume soared 668%—thanks to streamlined tracking, reduced overhead, smarter routing, and real-time visibility that boosted revenue.

**Industry:** Financial Services

**Core Products Used:** LMS Sync – centralized lead delivery and validation

**Features Used:** Lynx – affiliate tracking and sub ID performance attribution, E-Delivery – email and SMS nurturing to convert drop-offs

### IVR, Attribution & Smart Routing for Scalable Growth
- **Challenges**: Static routing, no campaign attribution, missing Google Ads conversions, and no location-based call handling limited performance and insights.
- **Solutions**: Enabled dynamic routing, Google Ads outcome syncing, and geo-based call flows with postcode capture via pre-IVR and fallback IVR scripts.
- **Impact**: Phonexa enabled geographic expansion, increased buyer acquisition, improved call efficiency with IVR failover, and empowered scalable growth across new verticals.

**Industry:** Insurance, Home Services

**Core Products Used:** Call Logic – advanced call tracking, IVR setup, buyer routing, and conversion reporting

**Features Used:** IVR – failover mechanisms, fallback flows, and data scripts for geo-based routing

### 270% Lead Growth Fueled by Real-Time Validation
- **Challenges**: Limited partner transparency, slow lead processing causing timeouts, and high drop-off rates after consumer redirects hindered performance and conversions.
- **Solutions**: Enabled sub ID-level analytics, real-time lead validation and routing, and automated SMS re-engagement to boost responsiveness and conversions.
- **Impact**: Achieved 270% lead growth, faster issue resolution, higher re-engagement rates, and scalable expansion with new products and market reach.

**Industry:** Short-term loans → Financial Services

**Core Products Used:** LMS Sync – rapid validation and delivery with full source-level reporting

**Features Used:** Lynx – click tracking and sub ID attribution, E-Delivery – automated email and SMS communications to recover lost conversions

### Increased Monetization Driven By Automation
- **Challenges**: Needed FCA-compliant, scalable infrastructure with better affiliate control and revenue maximization across multi-brand, multi-buyer leadgen operations.
- **Solutions**: Implemented white-labeled platform with enterprise routing, automated workflows, compliance tracking, and smart monetization via Ping Tree.
- **Impact**: Ensured FCA compliance, boosted revenue per lead, and increased efficiency across brands with automation and dynamic routing.

**Industry:** Short-term loans → Financial Services

**Core Products Used:** LMS Sync – for centralized lead intake, validation, and multi-brand routing

**Features Used:** Opt-Intel – for real-time suppression and compliance checks, E-Delivery – for campaign follow-up across owned brands

### Streamlining Partner Ops With Custom Buyer Portal
- **Challenges**: Faced high onboarding costs, fragmented tools, and time-consuming manual processes, especially for partner billing and internal accounting.
- **Solutions**: Consolidated operations in Phonexa’s suite, automated billing workflows, and launched a self-serve Buyer Portal with flexible funding options.
- **Impact**: Cut costs, saved 40+ hours/month, improved efficiency, and increased revenue through centralized lead management and automated buyer transactions.

**Industry:** Home Services, Insurance

**Core Products Used:** LMS Sync – dynamic ping tree, lead tracking, and distribution

**Features Used:** Books360 – automated accounting, billing, invoicing, and payout management, Buyer Portal – self-serve lead purchasing interface with prepaid funding options

## Integrate with your favorite apps

Available on Google Cloud Marketplace